Consulting
Services
Majority of products fail due to inadequate customer and market research.
Chrystalise values customers by placing them at the centre of design, ensuring solutions serve their needs and have a clear purpose. Success and product growth rely on continuously listening to customers and implementing their feedback throughout the product life cycle.
Innovate
Chrystalise facilitates the transformation of innovative ideas into market success by rigorously validating and ranking a pool of ideas.
During this phase, Chrystalise creates the vision and strategy for your product and uses market insights to evaluate both costs and benefits when preparing a comprehensive business case for seeking investment.
Chrystalise provides expert guidance on defining the product and validating it in the market by assessing both its strengths and weaknesses compared to current and future technology trends.
Customer research to asssess the desirability of your product.
Market research & competitive analysis to validate your idea.
Technical feasibility and cost/benefit analysis to build a strong business case.
Outcomes
Design
During this phase, Chrystalise helps you understand the deeper constrains of your customers by conducting interviews and workshop with different users. Customer interviews will be a catalyst for uncovering user requirements and generating journey maps. Customer insights will be synthesised, and different concepts will be created and tested with users, giving you better clarity for your Minimum Marketable Product (MMP).
Deep discovery through workshop facilitation to uncover customers' challenges and gather insights.
Concept exploration workshops to design and test solutions with users and to define the MMP.
Gathering of user requirements and creating user stories to define product roadmap.
Outcomes
Implement
Chrystalise oversees the development of the product using agile framework methodologies and effective management of the team and stakeholders. Continuous testing of concepts, coupled with feature prioritisation, ensures alignment and focus for the delivery team, driving the realisation of the product's vision. During product launch, Chrystalise creates the communication strategy and marketing material and ensures all business stakeholder are onboard and aligned. A robust client engagement and go-to-market plan is essential for the successful of your product.
Product delivered using bespoke methodologies and agreed roadmap with stakeholders.
Stakeholder mapping to establish stakeholder landscape.
Use of story telling technics to effective communication to stakeholders and clients the value proposition of your product.
Client engagement program and go-to-market strategy to prioritise engagement activities.
Training material to facilitate the product launch and ensure adoption.
Outcomes
Elevate your business idea
Chrystalise enhances the desirability of your digital product in the market. Using customer insights and metrics, we identify opportunities for improving its functionality and assess the impact those will have against future technology and market needs.